The specific top trends identified by the report shared in common, said Deloitte, “breaking out of our often defensive mindsets to more holistically — and authentically — meet human needs.”. On deep ... we can expect to see brands who are most attune with their audiences and broader trends double down on content and marketing … You can learn more about the authentic photography trend in Photography Trends 2020. “UGC is like the new school ‘word of mouth’ for marketing,” says Envato's Social Media Specialist, Jo Birleson. For example, The Iconic utilised UGC for their Mother’s Day campaign, which featured images and footage of real mothers at home in lockdown, and ModCloth are now even giving their customers the option to shop via UGC on their website! Several digital marketing leaders shared their thoughts on coming trends. While Deloitte highlights the kinds of good sense consumers already expect from brands, there are a few trends here we recognize as deeply linked to the martech maturity of an organization: Agile as the dominant framework for how we work and the need for the kinds of tech-minded talent that accelerates digital transformation. From a digital marketing standpoint, what will 2021 bring? Micro influencers with small but still relevant reach can maintain closer relationships with their followers and may be a better option for a merchant than big Instagram divas. What does the future hold for B2C marketers in the wake of brand building and customer retention during the pandemic? Podcast. Recorded on Dec. 10, 2020, 5 p.m. Materiais. Marketing trends to know about in 2021 Photo by Carl Heyerdahl on Unsplash Whether it's fashion, music, or even colors , trends are a great way to explore the zeitgeist of the times and serve as a starting point for your own creative and strategic endeavors for the new year. “People engage with it more because let’s face it, nothing says trust and authenticity like content created by users and consumers about a brand or product. I think 2021 will be a time for us to really focus on our customers and make sure our e-commerce site, customer service and in-store experiences are at the highest level. In the case of CMOs, the percentage of confident executives fell from an already very low 5% last year to 3% this year (for comparison, CEOs saw a fall from 55% to 35%). The trends over the years have shown that more and more people are ad-blind, especially younger generations, and companies are seeing better conversion rates by focusing on social ads and influencer campaigns. If Tik Tok collaborations with influencers are not on your marketing strategy for 2021 already, you might need to take a step back and rethink this. Or, to incorporate UGC into your videos and presentations, try this Lux Photo & Video Slideshow 4K V2 by FVS or this Multi-Purpose Slideshow II by framestore on VideoHive. Just hire the best ad agency money can hire, tell them what you want, and you’ll likely get the results you need. Description. 12/10/2020 at 05:00 p.m. The report is based on two surveys: the first, of almost 2,500 adult consumers in selected countries in North America, Europe, the Middle East and Asia; the second, of over 400 C-suite executives, including CMOs, from U.S. global companies. By Mark Gibson. Shoppable Posts Trend; 4. Digital Marketing Trends in 2021. In 2021, one-off B2B marketing programs … Global Marketing Trends 2021 O mais recente estudo da Deloitte revela que os clientes procuram marcas com um propósito claro com o qual se identifiquem e estão, cada vez mais, atentos à forma como as marcas reagem e se adaptam às crises económicas e sociais. 2021 Digital Marketing Trends: Analysis and Predictions. A loss of confidence. Love this. Five digital marketing trends that are expected to rule in the year 2021 are discussed below. "This trend is nothing new, but it was exacerbated in 2020 when people spent more time indoors, rewatching their favorite movies and boxsets,” says Julia. Predicting the future feels particularly daunting after the year we just had. While User Generated Content is by no means a new trend, due to lockdown and social distancing restrictions this year, there’s been a big increase in UGC as more brands adapt to the digital landscape and look to their customers to create the content they want to see. Instead of anticipating the next great thing, nostalgia marketing urges us to focus on things we already know, and use the familiarity of the old to sell the innovation of the new. Over the past year, live video has quickly become one of the most popular types of content online. I will talk about the top marketing trends for 2021 and how to can apply them to drive demand for your business. Your privacy means the world to us. 10 Important 2021 SEO Trends You Need to Know. If you’re ready to take a stand, promote your values on social media with these Instagram Monochrome Stories by hushahir or support a cause with this Brochure by spacestudios ir this RightCause - Charity and Donation Theme by Mikado-Themes. Video marketing trend; 5. Marketing trends come and go but we are certain that influencer marketing will continue to rule in 2020. “High-quality branded content is on the rise, and it's no surprise that the big brands are taking content quality to new heights.”. Want to stay on top of the marketing game? Related Posts. Trend 1: The growing dominance of Artificial Intelligence Technology does make the world feel like a global village. There’s no place like home. Our findings are supported by the latest insights from the June CMO Survey and Salesforce’s “State of Marketing” report. In 2021, one-off B2B marketing programs … This site uses Akismet to reduce spam. “It shows that brands are committed to the issues that people care most about, often driving brands and people to become activists for the first time, which is incredibly uplifting. Or, create a branded intro for your content with this Logo Intro by EnesM or Quick Logo Animation by DuneFilm. Learn how your comment data is processed. Get those crystal balls ready, because from social commerce to brand activism, here are the Marketing Trends we’re predicting for 2021…. Here’s what you can expect to see in 2021. © 2020 Third Door Media, Inc. All rights reserved. Notably, McDonald's Brazil adapted its iconic logo in an act of COVID-19 solidarity. And in this day and age, with both the quality and quantity of marketing content increasing exponentially, it’s so important to rise above the crowd. Consumers, on the other hand, had a relatively positive perspective on how brands are responding to the current environment: “Almost four in five people could cite a time a brand responded positively to the pandemic and one in five strongly agreed it led to increased brand loyalty on their part.”, The 7 top trends. The global pandemic had an impact on every business. How to keep up with digital marketing trends in 2021 18 Dec 15:21 Entrepreneur Hady Wehbe explains how to pick the right idea for a startup 10 … However, there are trends and themes underway that I anticipate will color marketing in 2021. Based on the data and what I’ve seen working for our clients, here are five trends to watch for. Combine these warm fuzzy feelings with a great product, and BAM! On the flip side to DIY user generated content, high-quality branded content has also been on the rise, and is predicted to soar in 2021. Artificial Intelligence Trend: 2. With the ripple effects of COVID-19 expected to continue for some time, staying ahead of the top five trends in this article will help marketers thrive in 2021. Which has got us all thinking, if it’s not ‘live’, did it really happen at all?”. The global pandemic had an impact on every business. What will 2021 bring in B2B tech marketing? 2021 is on the horizon, so we asked some of our favorite content experts to share their thoughts on the biggest content marketing trends of 2021. Nostalgia marketing is familiar, comforting, and safe–and who doesn't want a bit of that right about now? The latest search milestone on the horizon for 2021, Core Web Vitals is the new Google ranking factor in town. With research showing that customers are more likely to buy when presented with a streamlined shopping experience, social commerce gives brands the opportunity to optimise the shopping experience across multiple channels and platforms, allowing their customers to purchase products at every step of the way. Learn more about content communities, AI-powered content marketing and more! Non-Linear Customer Journey. “Earlier this year, Facebook announced its latest eCommerce play, Facebook and Instagram Shops,” says Envato’s Content Marketing Manager Julia Fernandez. What digital marketing trends should we review? One of the reasons why nostalgia works so well for marketing, is because of its strong effect on our mental wellbeing. Or dive right in and promote your shop with this Instagram Fashion Banner by uicreativenet or these Instagram Stories by Therealist_Shop. What I can tell you is that the word of the 2021 in digital marketing will be ‘micro’. So, moving on from 2020, we’ve put together this handy little roadmap to help you navigate the year ahead and work your marketing magic. In the US, Pure Gold launched their 6 For 6-Pack program to support organic farming, and Ben & Jerry’s teamed up with the Climate Council for their latest ‘Unfudge our Future’ campaign – a new range of products urging the Australian government to ditch fossil fuels and embrace renewable energy. Get the daily newsletter digital marketers rely on. Try it out on YouTube with these Youtube Elements by agungugang, or promote your live stream with this Live Stream Event Flyer Set by Guuver. Why we care. Huge events like Glastonbury Festival and Stockholm Fashion Week jumped on board, allowing their audiences to engage and experience them remotely. “It takes some time for these things to roll out, so we'd expect to see adoption of the new tools among small businesses in 2021. Estee Lauder have even come out with an online interactive arcade game called ‘THE ANRCADE’ – a futuristic game focused on earning ‘youth-generating power points’  to promote their Advanced Night Repair cream. Get those crystal balls ready, 'cause here are our Marketing Trends predictions for 2021 and beyond... There’s no two ways about it – 2020 has been one crazy year. The MarketingProfs team convened a virtual roundup of marketing expert friends to get their take on trends and predictions that CMOs will need to be aware of to succeed in 2021. Global crisis or not, everyone knows that marketing trends move at the speed of light. Since the rise of influencer marketing back in 2016, UGC has become the cornerstone of many brands’ marketing strategies, with 86% of companies and many big-name brands now repurposing the content of their followers and advocates. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. In this article, we present the most significant digital marketing trends that will continue to intensify in 2021, substantiate them with statistics and advise you on which trends are highly relevant to which industries. Trademarks and brands are the property of their respective owners. Here are the leading digital marketing trends expected for 2021. If you’ve never heard of Google Core Web Vitals before, don’t worry – you’re not alone! For many people and industries, live video has been the saviour of 2020 due to the convenience, relatability, and accessibility it provides, and we’re sure that this trend will only continue into 2021. “Everyone loves video. Nostalgia also helps bring relief from the feelings of anxiety and instability that the future brings, allowing individuals to recontextualize themselves in today’s world, garner a sense of purpose and approach the future with a hopeful outlook. There’s no place like home. In 2020 consumers are watching more video than ever before, and now it’s all about going live! For a brand it is so valuable as it is just like feedback – a reflection of the consumer’s experience. We predict that AI, brand values, mobile and social spend, and expansion into new go-to markets will shape B2C marketing trends for 2021. It humanises the brand, shows that people get excited about it and empowers the consumer. To look back on the year that was, check out our Mid Year Trend Review for 2020 or head back to where it all began with our Creative Trends predictions for 2020. Get the full report. or a recent slew of Super Bowl hits. The Digital Marketing Trends Set to Define 2021. And that’s a wrap on our Marketing Trends 2021! Thought Leadership Accelerator. Consumer Trends Cause a Shift in Digital Marketing Trends Throughout the COVID-19 pandemic, consumers have shifted their shopping and spending habits from in-person to primarily online. Here’s what you need to know about the year ahead. The good news is that it’s not all doom and gloom. Featured snippets This year’s global marketing trends help executives break through the wall of uncertainty and strengthen the human connection we all crave. With the rise of political activism around many social and environmental issues across the world, it’s no surprise that we’re seeing a big increase in brand activism and corporations taking social responsibility. The key factors are around real world user experience, which includes page loading speed and mobile experience. The influence of marketing is involved in every purchasing decision, and the landscape of marketing is constantly changing. And among the chaos and craziness brought on by the big shifts in our society, many industries – marketing included – have had to evolve and adapt to fit the new normal. Four Marketing Trends to Prepare for in 2021 on December 15, 2020 Featured, Retail and Marketing. From a digital marketing standpoint, what will 2021 bring? In 2019 alone, internet users watched 1.1 billion hours of live video. © 2020 Envato Pty Ltd. I will talk about the top marketing trends for 2021 and how to can apply them to drive demand for your business. Trend 1: The growing dominance of Artificial Intelligence Technology does make the world feel like a global village. Particularly striking is the loss of confidence among executives in their ability to influence their peers and make a strategic impact. In this article. “People spend 3 x longer watching live video than pre-recorded content. We’ve crunched the latest numbers and plucked out the trends that matter. 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